559.217.6605 | kc@calpom.com


Content + Digital Strategy for Food, Wine + Agriculture

What We Do

Hello there.

We believe the most interesting thing about food, wine + agricultural products are the people who produce them, and we know consumers want to build connections too. We’re here to help producers share their stories and create deliciously engaging content.


Meet K.C.

As part of a multi-generational California farming family, founder K.C. Cornwell’s career is a clear reflection of her personal history and ambition to connect consumers with the importance of agriculture. After working in sales and marketing roles in the food and wine industries, K.C. chose to focus her marketing talents on content, influencer programs and digital strategy for artisan food producers and family wineries.

Following her diagnosis with Celiac Disease, K.C. applied her expertise to the specialty diet market and started G-Free Foodie, a website for people living gluten-free.


Our Passion

Our passions? Food, wine, and farming, pretty much in that order. Well, you could throw coffee in. Telling food stories, developing new recipes and helping our clients share their flavors with the world is what we wake up every day excited to do. We're here to provide expert, action-oriented advice and delicious content so you can make waves.

See some of our work created in partnership with Paprika Studios here, to get a little taste of what we do.


EXPERT GUIDANCE TO HELP YOU GROW.


EYE-CATCHING CONTENT THAT TELLS YOUR STORY.


SERVICES


CONTENT 

Social, photos, video, articles: the world relates in narrative now. The stories matter as much as the products. In fact, it's the way to stand out.

Storytelling:

Stories should get to the heart of the matter: who are you, and why should consumers care? Can you make their lives easier, more delicious, or bring joy? We'll find the place where your products connect with buyers' emotions, and let the camera capture the details.

Features + Articles:

Capturing the interesting details and conveying them in a way that works for readers and search engines is an art, one we’re great at. We layer engaging text with images and video for user-friendly, SEO-driven pieces that reach the intended audience.

Recipe Development:

We develop flavorful recipes that really work, with easy-to-follow instructions suitable for home cooks of varying skill sets. Then we shoot enticing photos and videos, produce gorgeous ebooks, and deliver text that work together to keep your brand top-of-mind.

Livestreams + Events:

Events give consumers a chance to connect directly, building instant relationships. Since you've only got one chance to get a live moment right, preparing the narrative and tools are key. Whether someone on your team is making an appearance, or you need a fabulous influencer or guest chef to make it happen, we'll help develop a strategy for streaming demos or live events that makes you shine.

Let's talk about creating engaging stories that deliver customers to you.



INFLUENCERS 

We don’t run one-and-done programs, because they don’t work. Long-term buyers are built with relationships, and that’s true for influencers and their audiences too.

Influencer Campaigns:

Impressions are great, but results are what actually matters. We work with creators and thought leaders that cultivate relationships with their followers, customizing programs that make sense for their platforms and our clients. That's how we create win-win-win campaigns for talent, brands and consumers that build both long term fans and increase sales.

Events + Tours:

Influencer events need a purpose, a budget, an awesome schedule and cast, and a wow-factor - plus the ability to get it all done, and tangible results. We take creators on tours several times per year, here’s a quick overview of 36 hours during harvest in Central California to see a little of what it looks like. Yes, that’s a Mammoth skeleton over the breakfast table.

Let's talk about connecting with the right creators for effective campaigns.



SOCIAL + DIGITAL  

How, when and why you share your story is as important as the story itself. We'll help you connect with your target audience in ways that are strategic and meaningful.

Management: 

Each of our clients has a market position and set of goals all their own. Our social media and website content strategies are custom-tailored for the brands we represent - we don't believe one size fits all. Our collaborative, nimble approach to platform management is designed to cultivate engaged communities with dynamic content and meaningful interactions. We regularly review results to refine our approach, ensuring the efforts on your digital channels actually matter.

Consulting: 

Channel audits. Strategic planning, Digital brand guidelines. Social media training. Our team studies algorithm changes, audience insights, scheduling tools and platform strategies regularly. (Honestly. "Geeking out" is probably an understatement.) We'll help you work smarter and make an impact with your social and website efforts, as well as amplifying positive mentions from media, influencers and partners.

Let's talk about making your digital platforms stand out.


CONTACT US